Ten trends in the tire industry


Trend 1: "Green Tire" Realizes Industrialization


Energy saving, environmental protection, and low carbon are increasingly becoming the subject of widespread concern in the tire industry at home and abroad. Domestic tire companies have reached a consensus that they should comprehensively promote the development of China's green tire industrialization from the aspects of raw materials, process technology and product standards, and strive to achieve the industrialization of “green tires” in the late 12th Five-Year Plan period. The specific goal is: About half of the radial tire production enterprises have the ability to produce "green tires", and one-quarter of the company's "green tires" output exceeds the output of ordinary radial tires.


Trend 2: China will issue a tire "tag method"


The United States, Japan, the European Union, and South Korea have all implemented compulsory tire label regulations, and Brazil's tire label regulations are also in the pipeline. The “Green Tire Industrialization Program and Green Tire Self-discipline Standard” formulated by the China Rubber Industry Association will be introduced early next year. The person in charge of the association has revealed that the Ministry of Industry and Information Technology has set up a topic for the China Rubber Association to do “green tire” industrialization. Research, self-discipline standards is only the first step, the ultimate goal is to promote China to form a tire "labeling method", in line with international standards.


Trend 3: Tire factory favors high automation


Like other manufacturing industries, the tire manufacturing industry needs to improve automation. At present, the level of automation in some tire companies is already high, and some processes are even completely automated by machines. However, some companies still have low levels of automation. Waterman, the chairman of the equipment manufacturing company VIM, said recently that tire production requires higher automation, minimizing the impact of operators on the final product, and the future direction of the tire factory is highly automated, thus improving the manufacturing level.


Trend 4: Speed ​​up mergers and acquisitions of local companies


In recent mergers and reorganization cases, most local companies have been acquired or controlled by multinational corporations, and there have been few cases of mergers and acquisitions among domestic companies. On July 10 of this year, the company announced that it planned to acquire 100% equity of Shenyang Meridian Tire Manufacturing Co., Ltd. and 49% of Shandong Jinyu Industrial Co., Ltd. This move will open up a precedent for mergers and acquisitions of domestic tire companies. The situation may change in the future. According to industry analysts, low-end overcapacity has seriously plagued the domestic tire industry, and mergers and acquisitions among companies are imminent.


Trend 5: Tire manufacturers open retail price


Different from the guidance given by automobile manufacturers, tire manufacturers have been reluctant to disclose the selling price of tires, which is unfavorable for consumers to understand the product price range. Recently, this situation is quietly changing. Bridgestone North America recently opened its recommended retail price on the Bridgestone and Firestone website. Michelin has committed to meet the customer's expectations and will announce the full retail price of passenger cars and light truck tires sold in the United States by the end of 2012. Continental Continental North America stated that the company is evaluating this. There are indications that more tire manufacturers will choose to open retail prices in the future.


Trend 6: The layout of domestic enterprises


The United States tire "surveillance" has ended, but this year, more and more frequent cases of trade frictions against the Chinese tire industry. In order to evade trade barriers and close to the origin of raw materials, Race Wheels, Hangzhou Zhongce, Linglong Tire and other companies have successively built tire factories in Southeast Asia. For tire companies, Southeast Asia, as the largest rubber raw material production base, provides unique geographical and price advantages for the company's transfer of production, and is increasingly becoming the target area for the "strategic transfer" of Chinese tire companies.


Trend 7: Transition from Price Battle to Brand Battle


China's tire companies are generally small-scale, and their competitiveness is not strong. In particular, there is still a big gap between production technology and technology compared with the international level. Therefore, promotions and price reductions in disguise have become a long-established means for domestic enterprises to open up the market. Today, more and more companies have realized that fighting a price war is not good for themselves and the entire industry. They should strive to improve their own technological level and product quality, and rely on brands to participate in market competition. Some corporate executives have called for improving the brand awareness and abandoning the price war. This is the path that Chinese tire companies should take. According to reports, the industry price war has been well controlled this year and is expected to continue this good momentum next year.


Trend 8: Replacement of the tire will become the mainstream of the domestic market


Passenger cars and light trucks account for more than 80% of China’s total car ownership. This inventory is also a decisive factor in determining the total demand for replacement tires. From a worldwide perspective, in Asia, the proportion of tire replacement for passenger cars and light trucks in Asia was only 56% in 2011, which is far less than 79% in Europe and the United States. However, in the case of heavy-duty trucks, the proportion of Asian replacement tires is similar to that of Europe and the United States. 78% and 76%. In general, in developed countries in Europe and the United States, replacement of tires has become the mainstream of market demand. The rapid growth of China's automobile ownership will provide strong support for the replacement of tire demand space. Therefore, the replacement of tire market is increasingly drawing attention from companies. It may become the mainstream market for tires.


Trend 9: Tire Market Trends Globalization


Today, the domestic tire market has become extremely competitive. On the one hand, China's tire products are exported to more than 60 countries and regions such as Europe, the United States, and Japan. On the other hand, tire multinational companies have continuously expanded their investments in China and have occupied more markets through technological and capital advantages. This makes the globalization of supply and production a trend for the tire industry. According to analysis, the global production management has already made the entire supply chain of the tire industry more internationalized. At the same time, the participation of foreign companies has greatly improved the overall quality level of Chinese tire products.

Trend 10: Domestic Winter Tire Market Heats Up


Many countries in the United States, Europe, etc. clearly stipulate that automobiles must be replaced with winter tires in the winter, but there is no relevant regulatory mandate in China. The original tires at the time of leaving the domestic automobile are basically four-season tires. The owner will need to pay for the replacement of the winter tires. Various factors have caused the days of domestic winter tires to be “not good”. This situation may change, and some tire companies have announced that their share of global SUV winter tires has reached 34%. It is estimated that the fastest growth in China in the future will be the winter tire market, especially the concept of car conservation in the Chinese people is gradually changing, and the domestic winter tire market has great demand potential.



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